After weeks of speculation and leaks, Facebook today announced it will buy the Atlas Advertiser Suite away from Microsoft. The Seattle-based Atlas team will stay put, but Facebook plans to invest in back-end scaling and better measurement to help advertisers "close the loop" and understand how their spend earns them money.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/yJsW8IwvfYw/
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