Sunday 4 November 2012

SOE is an Industry | Computers and Technology


Internet and Technology | Computers and Technology | * Written by Nick Ridout | Friday, 02 November 2012 04:54 | Word Count: 800

In a world that contains an estimated 30 billion web pages and 3.5 billion websites (and growing every day), Search Engine Optimisation (SEO) is vital to ensure the maximum number of visitors ? and customers ? reach your website before that of your competitors. A strong, continual SEO campaign will heighten your brand?s visibility and ensure a good return on investment. Good Search Engine Optimisation is not an option in today?s fast-moving markets ? it?s essential. The great news for you is that the benefits of Search Engine Optimisation far outweigh the upfront effort (and the cost) and can substantially reduce your marketing expenditure. With over 3 years experience in this specialist field, our team have developed specialist internal tools and methodology that have been rigorously tried and tested.

Our Search Engine Optimisation service focuses on:

  • SEO Process: Our unique tailor-made solutions bring Google efficiencies and scale to our projects, whether yours is a small specialist site or a huge national website.
  • Keyword Research: We make it our business to understand your customers? thought processes and behaviour, through continual research of how people search for your products and services.
  • Multilingual SEO: The internet connects global markets, so it?s vital to ensure that your website is visible to global audiences. Thousands of South Africans don't search in English, they search in their own language.
  • On-line access: All clients have access to an online reporting tool, so that, at any given time, you can check who is going to your site, how many have been, which pages they have visited.
  • Link Management and Generation: Links are crucial in representing your brand online, and help improve your relevancy on major search engines. You are judged by who you know, or in this case link to. We work hard to ensure that you website appears in all the right places.
  • Content Management System (CMS) Optimisation: Our Search Engine Optimisation technology platform takes a ?search engine view? of CMS-generated pages before they go live, ensuring your site retains optimum search engine performance.
  • Search Engine Optimisation Quality Assurance: We can predict how search engine spiders will view your site before launch, and quickly make all the necessary amendments to prevent a wasteful and damaging period of trial and error after you?ve gone live.
  • Mobilize: Our Mobile Search Engine Optimisation (MSEO) package allows you to take advantage of the mobile web revolution, keeping your brand on top ? even on the move.
  • Advanced Viral SEO: Included in here are all the Social connections. FaceBook Business page, Twitter setup, Linkeddin setup, YouTube setup etc. This forms an integral part of getting you up on the front page, a Brand Manager would ideally take over these functions.

Of the top 1,000,000 sites on Google, the South African domain, co.za, has just over 3000 placements. We have 3 sites in that 3000 group. If you have a formal education you may want to read this white paper from Stanford University, co-authored by the Founder of Google, at the very least it will help you to understand not to trust your SEO to all the 'specials' on see on the web, or to the 14 year wizz-kid next door. The average man in the street has no concept of the importance of SEO, leading companies spend a fortune on getting their website on the first page, mainly because it means big money, 90% of people do not go beyond page one if they are looking for something. If you have any questions, or you need to know more about pricing on our SEO Services, please feel free to contact us anytime. Also get all the pricing on our Advanced Search Engine Optimisation Programe.

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Nick Ridout has been in the IT Industry for years, starting back in the IBM days, as a main frame guy. He has worked for UNIDATA as well, it was only later using his qualifications he started lecturing IT and Web Design, and was hooked. He started a web design studio and after two years sold it and then went to the UK. But you can't put an ex surfer boy in the centre of cold grey London. Back in South Africa he started All about Web Design, which has grown beyond expectations, the friends he made in London now work for him as contractors. The offices (packed with equipment) are in the centre of Somerset West, Nick stays in Gordons Bay, 500 metres from the sea.

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